UMB Bank

Myuglyroom Campaign

The myuglyroom campaign was created for UMB Bank to increase sign up of home equity line of credit applications. The premise of the campaign was to find the ugliest room in the country. Contestants were asked to submit their ugly photos online along with a description. The room was rated by visitors to the site and the rooms with the lowest rating won $10,000. At all points during the contest, visitors and contestants were asked if they were "Sick of the ugly? Start remodeling with a HELOC from UMB now."

Inserts handed out by tellers with transactions