Houlihan's "Suburbanot"

Suburbanot is a campaign created for Houlihan's to promote new openings of their restaurants. The idea is you might be stuck in the suburbs, but your dining choices and mindset don't have to be. This fully integrated campaign included coasters, bumper stickers, to-go stickers and more.

All tactics drove to suburbanot.com where visitors could learn what it meant to be a surbanot and take a self-identifying quiz.

suburbanot: A person who is not defined by the picket fences that surround them.